Yang Linhua Shanghai reported grand advertisement in July the company
set up an independent preparatory work .We are in contact with orgnaization of
venture capital investment ,the future grand advertisement will be the
introduction of venture capital ,eventually separate listing .
In October 11th, Royal Group Vice President ,royal and online chief technology officer Zhu Jingzai accepts our newspaper reporter when the interview disclosed .Since the end of last royal network after the withdrawal, the grand line have three listing Corporation ,respectively, grand game ,to media and South Korean game company ACTOZ ,royal literature is still on the restart IPO .
Grand advertisement and royal payment Sheng Futong ,like Sheng Dayun, was the grand online ( SDO ) business unit ,the Futong Sheng ,Sheng Dayun from the matrix from the ,now the grand advertising also will do .
In the present Chen small group ,big company train of thought, grand assets have been built for the content of three horizontal ( the game Air Max Trainer 1 Shoes Sale,literature and video ) and tools ( vertical payment ,cloud computing and advertising ) ,the grand line to via its interleaving, integration ,penetration and expansion plan Bureau ,of which grand advertisement in the outside world has been relatively hidden .
Grand advertisement predecessor can be traced back to 2007 .At that time ,a grand way to obtain more advertisement through the acquisition of Sheng Sheng ,and through more advertising and focus media and the days of the games with Chinese manufacturers for in-game advertising market of big business .
However ,the business in the past few years change . In September last year, we established that operate independently of the idea ,it and business formal establish new strategy train of thought about .
Zhu Jing said ,the past Sheng more ads or traditional line advertising model ,but at present grand advertising is based on the click effect pay precision display ad platform ,and the future grand advertisement will also opened a real time bidding ( RTB ,Real Time Bidding ) advertising model .
Royal past at the end of 2007, net business camp and advertisers camp had first hit together, due to a new gold mine layout .The gold is named game advertising ( In-Game Advertising ,IGA) ,each array the truth is very simple : each network is a virtual world ,it should be like the real world ,is a design of commercial advertising gold treasure ground .
At that time ,this campaign was against the war for three modes .The first to focus as the representative ,through the acquisition of online advertising Proxy Companies handed down the miracle and its in-game advertising cool moving media ,focus into the compound annual growth rate of about 60% game advertising ;second to game operation business days of the century as the representative ,the Cheng Litian Street advertisement Limited company ,provide for oneself the main contractor internal game advertisement built-in operations .
Third is a grand ,grand investment Shanghai Shengyue advertisement Limited company hopes to become the field of IGA third party Service Corporation ,while for other network operators to provide advertising solutions .
Our goal is to operate independently ,may introduce some new strategy partner ,also welcomed the online game industry capital . By the end of 2007, a more ad CEO Chen Nianduan also ring in one .
But over the past few years, gold has become the past tense .Zhu Jing pointed out : the main reason is the in-game advertising for brand advertisers ,it can realize the only effect that cognitive brand ,the brand exposure rate, and can not generate the user consumption .
For example, the game player can see in game Coca Cola advertisement ,but does not mean that a game player on the supermarket to buy drinks a line of Coca Cola ,in other words ,brand advertising investment return rate is not high .
In addition ,brand advertisers have also been increasingly established their own official store, but more important, with the global advertising model progressively to online traceability ,targeted advertising transfer effect ,the industry began to gradually aware of the need to change .
New strategic thinking when Cheng Yue business gradually atrophic ,two characters also accelerated the grand advertisement business reorganization change .In join in Royal before ,Zhu Jingyuan is a senior director of American Yahoo! Yahoo! Mail ,responsible for global technology ,a green hand in 2004 Gmail and Hotmail battle had Yahoo UGGs Coquette Slippers Sale! Mail to global market share of the first ;after the Yahoo! leader ,now Microsoft search for Lu Qi responsible for Yahoo! Global advertising products and technology ,research and development and the introduction of a new generation of advertising products Yahoo .
In 2009, Lu Qi joined Microsoft ,Zhu Jingye returned home and joined the royal .This time, royal and online disk also includes a cloud computing ,payment ,advertising ( Cheng Yue ) and grand unified account platform service four business ,and Zhu Jing mission is through the grand three big content game ,literature and video users to do a platform for the user ,and then use this platform for the huge flow is open to all medium and small developers ,the developers of the revenue sharing profit .
At that time many webpage game company to join ,but after years of exploration ,we found that it is wrong . Zhu Jing said , the reason is that we did not do the external face ,just in the background technology architecture ,but factual proof ,not directly face the public face like Facebook, or very difficult to succeed .
Finally whether developers or flow or other ,how to attract users are the most important . However the grand view ,at this stage in China to start empty-handed do a high traffic site is very difficult .
In 2011 ,Tuoc Vinh Luong joined the Royal and senior vice president ,chief executive officer and royal on-line accelerated this change .Understand according to the reporter ,Tuoc Vinh Luong for Yahoo! senior vice president of global North Face Women's GTX Jackets Sale,also served in the continental Qiqi global search business for Yahoo .
in September of last year Air Max 91 Shoes, we established do based on the click effect pay precision display ad platform strategy . Zhu Jing discloses ,this pattern for large user data requirements are very high ,and this is a big advantage : have not only Cookie but the user registration information ,in addition to this mode of mass data processing ability and I and Tuoc Vinh Luong occupation background also matches .
In addition to begin technical team and advertising platform ,Tuoc Vinh Luong immediately to Silicon Valley began to build Grand American Innovation Institute ,the dozen or so in addition to the main do grand advertisement algorithm ,user behavior analysis modeling etc, also aided the grand line other business technical support .
New FTB game Zhu Jing discloses ,at present grand advertisement including the product ,operation and technology more than 200 people ,the scale can set up an independent company financial self-financing ,but it only indicates the current grand advertising business growth considerable amount, declined to give more financial data .
Grand advertisement through technical drive ,based on the click effect pay precision display advertising platform similar to the Google Google Adsense .According to the data provided in the year to June ,grand advertisement platform daily advertising show more than 1200000000 times ,covering 300000000 of Internet users .
At present UGG Over Knee Twisted Cable, grand advertisement has been made to and starting point of the exclusive right to sales agents, to complete the grand literature ,native and games such as the grand flow integration .
Zhu Jinghai also revealed to RTB real time bidding model of advertising ideas .At AOL display advertising market ,the existing Google Adsense Google for the past three years has passed DoubleClick Ad Exchange entry online display advertising real time bidding advertisement field ,and by the research firm eMarketer predicts ,the online display advertising revenue size at the end of the year will exceed Facebook .
To deal with the pressure of Google and more fully to flow surplus currency conversion ,Facebook has also recently launched a real time bidding advertisement system Facebook Exchange .Real time bidding model of advertising is a new online display advertising practices ,through the introduction of similar securities market advertising market this industry chain ,all the media flow into ,can be more open to solve the information asymmetry problem of Google Adsense model .
While in the United States market real-time ad auction model wind ,a related field in China has been due to a lack of advertising trading platform this vital industrial chain link and be absent .
But the present situation has changed .Understand according to the reporter ,by Facebook monetary flow surplus last year for the same purpose ,Taobao has launched advertising trading platform Tanx ( Taobao Ad Network Exchange ) ;this year in April Google launched in the China DoubleClick Ad Exchange ;in August this year, Tencent are thought to have own Tencent MIND ,joining Real time bidding camps ,and reporter recently learned from relevant channels ,Sina also has this platform .
In addition to technical progress ,market of China of these variables appear a very important reason is the large flow and high quality of the mainstream media is constantly meet ad mainly low cost pressure reducing blow .
While the domestic advertising trading platform ,also means like goods friends interaction such demand side of the platform ( DSP ) can end long-standing enjoyment ,petty ,and these ad trading platform to realize the positive cycle of industrial chain .
Shanda also have very considerable flow . Zhu Jing said ,in fact at present grand advertising trading platform has been started and the other DSP butt test ,but not yet fully open .To share: ( function ( ) {var user = sinaSSOManager.
getSinaCookie ( ) UGG Chrystie Sale;if ( user ) {document.write ( > ;reports :Royal and online CEO interpretation of the grand march to display ads royal literature books into advertising test free
In October 11th, Royal Group Vice President ,royal and online chief technology officer Zhu Jingzai accepts our newspaper reporter when the interview disclosed .Since the end of last royal network after the withdrawal, the grand line have three listing Corporation ,respectively, grand game ,to media and South Korean game company ACTOZ ,royal literature is still on the restart IPO .
Grand advertisement and royal payment Sheng Futong ,like Sheng Dayun, was the grand online ( SDO ) business unit ,the Futong Sheng ,Sheng Dayun from the matrix from the ,now the grand advertising also will do .
In the present Chen small group ,big company train of thought, grand assets have been built for the content of three horizontal ( the game Air Max Trainer 1 Shoes Sale,literature and video ) and tools ( vertical payment ,cloud computing and advertising ) ,the grand line to via its interleaving, integration ,penetration and expansion plan Bureau ,of which grand advertisement in the outside world has been relatively hidden .
Grand advertisement predecessor can be traced back to 2007 .At that time ,a grand way to obtain more advertisement through the acquisition of Sheng Sheng ,and through more advertising and focus media and the days of the games with Chinese manufacturers for in-game advertising market of big business .
However ,the business in the past few years change . In September last year, we established that operate independently of the idea ,it and business formal establish new strategy train of thought about .
Zhu Jing said ,the past Sheng more ads or traditional line advertising model ,but at present grand advertising is based on the click effect pay precision display ad platform ,and the future grand advertisement will also opened a real time bidding ( RTB ,Real Time Bidding ) advertising model .
Royal past at the end of 2007, net business camp and advertisers camp had first hit together, due to a new gold mine layout .The gold is named game advertising ( In-Game Advertising ,IGA) ,each array the truth is very simple : each network is a virtual world ,it should be like the real world ,is a design of commercial advertising gold treasure ground .
At that time ,this campaign was against the war for three modes .The first to focus as the representative ,through the acquisition of online advertising Proxy Companies handed down the miracle and its in-game advertising cool moving media ,focus into the compound annual growth rate of about 60% game advertising ;second to game operation business days of the century as the representative ,the Cheng Litian Street advertisement Limited company ,provide for oneself the main contractor internal game advertisement built-in operations .
Third is a grand ,grand investment Shanghai Shengyue advertisement Limited company hopes to become the field of IGA third party Service Corporation ,while for other network operators to provide advertising solutions .
Our goal is to operate independently ,may introduce some new strategy partner ,also welcomed the online game industry capital . By the end of 2007, a more ad CEO Chen Nianduan also ring in one .
But over the past few years, gold has become the past tense .Zhu Jing pointed out : the main reason is the in-game advertising for brand advertisers ,it can realize the only effect that cognitive brand ,the brand exposure rate, and can not generate the user consumption .
For example, the game player can see in game Coca Cola advertisement ,but does not mean that a game player on the supermarket to buy drinks a line of Coca Cola ,in other words ,brand advertising investment return rate is not high .
In addition ,brand advertisers have also been increasingly established their own official store, but more important, with the global advertising model progressively to online traceability ,targeted advertising transfer effect ,the industry began to gradually aware of the need to change .
New strategic thinking when Cheng Yue business gradually atrophic ,two characters also accelerated the grand advertisement business reorganization change .In join in Royal before ,Zhu Jingyuan is a senior director of American Yahoo! Yahoo! Mail ,responsible for global technology ,a green hand in 2004 Gmail and Hotmail battle had Yahoo UGGs Coquette Slippers Sale! Mail to global market share of the first ;after the Yahoo! leader ,now Microsoft search for Lu Qi responsible for Yahoo! Global advertising products and technology ,research and development and the introduction of a new generation of advertising products Yahoo .
In 2009, Lu Qi joined Microsoft ,Zhu Jingye returned home and joined the royal .This time, royal and online disk also includes a cloud computing ,payment ,advertising ( Cheng Yue ) and grand unified account platform service four business ,and Zhu Jing mission is through the grand three big content game ,literature and video users to do a platform for the user ,and then use this platform for the huge flow is open to all medium and small developers ,the developers of the revenue sharing profit .
At that time many webpage game company to join ,but after years of exploration ,we found that it is wrong . Zhu Jing said , the reason is that we did not do the external face ,just in the background technology architecture ,but factual proof ,not directly face the public face like Facebook, or very difficult to succeed .
Finally whether developers or flow or other ,how to attract users are the most important . However the grand view ,at this stage in China to start empty-handed do a high traffic site is very difficult .
In 2011 ,Tuoc Vinh Luong joined the Royal and senior vice president ,chief executive officer and royal on-line accelerated this change .Understand according to the reporter ,Tuoc Vinh Luong for Yahoo! senior vice president of global North Face Women's GTX Jackets Sale,also served in the continental Qiqi global search business for Yahoo .
in September of last year Air Max 91 Shoes, we established do based on the click effect pay precision display ad platform strategy . Zhu Jing discloses ,this pattern for large user data requirements are very high ,and this is a big advantage : have not only Cookie but the user registration information ,in addition to this mode of mass data processing ability and I and Tuoc Vinh Luong occupation background also matches .
In addition to begin technical team and advertising platform ,Tuoc Vinh Luong immediately to Silicon Valley began to build Grand American Innovation Institute ,the dozen or so in addition to the main do grand advertisement algorithm ,user behavior analysis modeling etc, also aided the grand line other business technical support .
New FTB game Zhu Jing discloses ,at present grand advertisement including the product ,operation and technology more than 200 people ,the scale can set up an independent company financial self-financing ,but it only indicates the current grand advertising business growth considerable amount, declined to give more financial data .
Grand advertisement through technical drive ,based on the click effect pay precision display advertising platform similar to the Google Google Adsense .According to the data provided in the year to June ,grand advertisement platform daily advertising show more than 1200000000 times ,covering 300000000 of Internet users .
At present UGG Over Knee Twisted Cable, grand advertisement has been made to and starting point of the exclusive right to sales agents, to complete the grand literature ,native and games such as the grand flow integration .
Zhu Jinghai also revealed to RTB real time bidding model of advertising ideas .At AOL display advertising market ,the existing Google Adsense Google for the past three years has passed DoubleClick Ad Exchange entry online display advertising real time bidding advertisement field ,and by the research firm eMarketer predicts ,the online display advertising revenue size at the end of the year will exceed Facebook .
To deal with the pressure of Google and more fully to flow surplus currency conversion ,Facebook has also recently launched a real time bidding advertisement system Facebook Exchange .Real time bidding model of advertising is a new online display advertising practices ,through the introduction of similar securities market advertising market this industry chain ,all the media flow into ,can be more open to solve the information asymmetry problem of Google Adsense model .
While in the United States market real-time ad auction model wind ,a related field in China has been due to a lack of advertising trading platform this vital industrial chain link and be absent .
But the present situation has changed .Understand according to the reporter ,by Facebook monetary flow surplus last year for the same purpose ,Taobao has launched advertising trading platform Tanx ( Taobao Ad Network Exchange ) ;this year in April Google launched in the China DoubleClick Ad Exchange ;in August this year, Tencent are thought to have own Tencent MIND ,joining Real time bidding camps ,and reporter recently learned from relevant channels ,Sina also has this platform .
In addition to technical progress ,market of China of these variables appear a very important reason is the large flow and high quality of the mainstream media is constantly meet ad mainly low cost pressure reducing blow .
While the domestic advertising trading platform ,also means like goods friends interaction such demand side of the platform ( DSP ) can end long-standing enjoyment ,petty ,and these ad trading platform to realize the positive cycle of industrial chain .
Shanda also have very considerable flow . Zhu Jing said ,in fact at present grand advertising trading platform has been started and the other DSP butt test ,but not yet fully open .To share: ( function ( ) {var user = sinaSSOManager.
getSinaCookie ( ) UGG Chrystie Sale;if ( user ) {document.write ( > ;reports :Royal and online CEO interpretation of the grand march to display ads royal literature books into advertising test free
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