Saturday, October 13, 2012

there are few press to ebook


With the launch ofKindle reader to detonate the Amazon e-book market sina science and technology Luo Liang ebook reader ,the iPad tablet computer and other electronic equipment sales led to the rapid development of e-book industry .
In this rapidly developing field ,Amazon ,apple and other Usa Inc to enjoy the profits ,while the HW ,grand ,Dangdang and other China Company, but only in a difficult environment for a favourable turn .
Last Wednesday ,Amazon announced ,the new Kindle Paperwhite e-reader has sold out .At present, the user can still make a product ,but need to wait for 4 to 6 weeks before delivery Northface Denali Jackets.The new Kindle reader is the United States is a microcosm of the e-book market unpopular ,in a short span of 3 years ,the reading device brings not only over the Amazon e-book sales platform paper book sales michael kors store,but also the United States detonated the e-book market .
In the Amazon launched Kindle, Barnes & noble ,apple ,Google ,Microsoft and other manufacturers have also entered the ebook market .At the same time ,HW ,royal literature ,dangdang.com ,China Company also seized this opportunity ,have involved .
However ,in contrast to the United States of America ebook market stride forward singing militant songs ,the domestic development situation is not optimistic about the book .The United States of America Amazon e-book market exploded in May 20, 2011, Amazon announced ,its Kindle e-book sales for the first time more than paper books UGGs Sundance II Sale.
This distance Amazon launched Kindle Reader only more than 3 years .This data is still rapid growth .According to Amazon, the end of year 8 released the latest data ,the Amazon website Kindle dedicated e-book download or purchase ,from the Kindle lending library has more than 100000000 times the total number of .
In this fast growing market ,Amazon captured the initiative ,but apple ,Barnes & noble ,Google ,Microsoft and other manufacturers are also quick to follow up .According to UBS analyst points out ,at present the United States Library e-books have been accounted for 30% market share .
Experts predict ,2016 the United States of America ebook is expected to occupy the market 50% market share .HW Bookstore general manager Chen Shaoqiang told sina science and technology says ,Amazon in technology ,book sales channels have the advantage ,through the online platform ,the accumulation of a large number of resources and users ,to enter the field of e-books is a natural thing .
He points out at the same time ,the United States of America e-book market can rapid growth has also benefited from the environment ,such as the good of copyright protection system ,users of eBook recognized and accepted ,traditional publishing house participated actively in the .
Long term study of digital publishing hundred network CEO three kingdoms that process ,Amazon can detonate the e-book market ,first of all is well integration of library resources ,the user ,a reading device ;secondly ,the platform strong sales ability to persuade press for its ebook after ebook sales ;most ,considering the whole industry chain benefits balance .
Domestic enterprises in the United States of America difficult imitation Amazon e-book rapid development at the same time ,also many domestic enterprises begin to enter the field, including sales of e-book reader based HW technology ,in order to sell the original literature mainly royal literature ,as well as dangdang.
com and Jingdong Mall and other electronic Business Company .However ,at present no company can really succeed mimic Amazon mode ,they are usually in a terminal ,a user ,content there is short board .
In order to HW technology as an example, it mainly rely on sales of electronic reader hardware profit ,although also launched HW bookstore to compensate for the content of the short board ,but up to now still failed to reverse the e-book business losses .
Dangdang.com is the largest domestic book sales platform ,but until the end of last year on the electronic business .It recently launched its own brand of e-book reader terminal look ,but according to many users said ,experience with Amazon differ too much .
Royal literature because there are independent digital content platform ,and launched its own reading terminal ,is regarded as by the outside is most like the Amazon model, but in the acquisition of traditional library and electronic content is not too much of the traditional press support .
Not optimistic about the prospects for the domestic situation of digital publishing ,digital publishing industry veteran to sina science and technology says , the market environment is not mature enough ,restricted the domestic book market development ,but the book is the development trend of future publishing ,this without doubt .
The personage points out ,the immature market environment performance of multiple aspects ,including domestic piracy ,consumers are not willing to pay to read ,traditional publishers focus only on the immediate interests .
Chen Shaoqiang also expressed similar views .He said ,the domestic traditional press general mentality is ,there are few press to ebook platform side to take risks Michael Kors Jet Set, in the field of e-books to try .
The said process , piracy industry environment is the key of the problem, environment can be optimized ,but the domestic digital publishing industry chain are not actually get through .The whole industry chain should reach consensus ,with bigger and e-book market .
According to media reports, as of 2011 ,the book value is less than the total amount of the price of paper books published 1% ( 2010 book pricing for a total amount of 93600000000 yuan ,estimates in 2011 100000000000 yuan) .
About the profit issue, Chen Shaoqiang rather pessimistically said ,the domestic electronic enterprises want to profit should be 5 years later . Electronic books now is not an optimistic situation ,we do not have good profit way ,also in the exploration of .
Now called doing ( manufacturers ) are optimistic about the prospects for the future of digital chart ugg boots sale.This is a big cake ,but the process is tortuous . To share: ( function ( ) {var user = sinaSSOManager.
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